The TWINNEDbySTARS project offers a new training opportunity for companies in the nautical sector in the Canary Islands, Azores, Madeira and Martinique. With the support and certification of the University of Las Palmas de Gran Canaria (ULPGC), registrations are open for two free courses focused on the optimization of digital communication through artificial intelligence (AI).
These courses will enable participants to improve their digital strategy, optimize marketing campaigns and boost their online presence with advanced tools.

The courses available are:

“Your Digital Compass: AI to successfully navigate social networks.”
Aimed at those looking to improve their company’s digital communication, this course teaches the use of tools such as ChatGPT, Canva and Metricool for content creation, task automation and post planning on social networks.

“Use of Artificial Intelligence in Digital Communication for Nautical Tourism”.
With a more strategic approach, this course shows how to use AI to optimize marketing campaigns, segment customers and improve SEO. Tools such as Google Analytics, Hootsuite and SEMrush will be explored, applied to a real case of the nautical sector.

• Format: Online
• Aimed at: Nautical sector companies in the Canary Islands, Azores, Madeira and Martinique.
• Certification: University of Las Palmas de Gran Canaria.
• Registration deadline: March 15, 2025.
• Registration here: Registration form

Each person interested in obtaining the certificate must register individually. In the coming days, information about dates and times of the sessions will be provided.

Don’t miss this opportunity to modernize your business with AI!

For more information, contact our team