TWINNEDbySTARS is working on the presentation of the Co-Creation Workshops, a key initiative to boost sustainability and competitiveness in the marine tourism sector. This video highlights the achievements and next steps in this exciting project.

Key Voices of the Project
The video features the participation of:
• Yen E. Lam, Competitive PhD Researcher at the University Institute of Tourism and Sustainable Economic Development of the University of Las Palmas de Gran Canaria (TIDES – ULPGC), who explains how the workshops have been designed to involve SMEs and other local stakeholders in identifying key challenges and opportunities in the sector.
• Gerard Martínez, member of Nautic Ocean, who details the collaborative ideation process, a crucial phase of the workshops where participants generated innovative ideas through gamification and exchange of best practices.

What Makes These Workshops Unique?
During the Co-Creation Workshops, key issues were addressed such as:
• Key business concerns, including sustainability challenges and the impact of new technologies such as artificial intelligence.
• Local best practices, used as inspiration to create scalable and regional solutions.
• Collaborative ideation, where participants developed concrete business concepts at thematic tables, fostering creativity and cooperation.

A Responsible Future for Nautical Tourism
These workshops mark an important step towards building a more sustainable and competitive nautical tourism, adapted to the challenges of the 21st century.

Watch the full video here and discover how TWINNEDbySTARS is transforming the sector.

For more information about the project, visit: www.twinnedbystars.eu