TWINNEDbySTARS has successfully concluded the masterclass sessions, benefiting 55 small and medium-sized enterprises (SMEs) from the maritime tourism sector in the Canary Islands, Azores, Madeira and Martinique. During the programme, a total of five masterclass sessions were delivered in Spanish, French and Portuguese, addressing key topics for development and innovation in the sector.

The masterclasses offered training in the following areas:

Astrotourism and its Potential for your Business:
This course explored the advantages of integrating astrotourism activities into business offers, highlighting the possibility of obtaining Starlight Foundation certification. Strategies to diversify and deseasonalise demand by adding value to existing nautical activities were addressed. This course was ideal for charter companies, sailing or catamaran trips, nautical trips, whale watching and scuba diving.

Experimentation and Online Tactics to Attract More Customers:
This session focused on the use of digital strategies to attract more customers. Innovative techniques and effective practices to improve the online presence and increase the visibility of nautical tourism businesses were discussed.

The diversity of topics and accessibility in several languages provided valuable tools and knowledge to boost the competitiveness and growth of SMEs in the maritime tourism sector, fostering innovation and adaptation to new market trends.

These masterclasses have been created as a thank you to these SMEs that have decided to come on board and be part of our project, where they will soon participate in the co-creation sessions that are scheduled in our project.