In an effort to innovate and diversify the maritime tourism sector, TWINNEDbySTARS held an online masterclass on Astrotourism, The Potential for your Business on 20 June 2024, aimed at small and medium-sized enterprises (SMEs) in the maritime tourism sector.

The masterclass, powered by TWINNEDbySTARS, highlighted the many advantages of incorporating astrotourism activities. Participating companies learned how they can benefit from becoming Starlight Foundation certified entities. This certification not only extends traditional nautical activities, but also adds significant value, attracting a diverse audience and enhancing sustainable business growth.

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Aimed at Various Marine Tourism Sectors

The content of the masterclass was specially designed for SMEs involved in yacht charters, sailing and catamaran trips, nautical tours, whale watching, scuba diving and other related activities. Participants gained practical knowledge and strategies from experts in astro-tourism and sustainable tourism, which they will be able to implement in their own operations.

Upcoming Sessions in Madeira, Azores and Martinique

Soon, SMEs in the maritime tourism sector in Madeira, Azores and Martinique will also have the opportunity to participate in this enriching educational experience provided by TWINNEDbySTARS.

New Opportunities: Online Experimentation and Tactics

In addition to the upcoming astrotourism masterclasses, TWINNEDbySTARS has announced a new series of workshops focused on “Experimentation and Online Tactics to Attract More Customers”. These workshops are designed to equip SMEs with the tools and knowledge they need to improve their digital presence, attract more customers and optimise their online marketing strategies.