A new horizon for TWINNEDbySTARS
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TWINNEDbySTARS' journey continues to advance significantly. In this edition, we share the latest developments of the project, from the co-creation workshops to the development of new tourism products in the outermost regions. We also highlight the experiences of the companies that have participated in our activities and tell you what's coming up in the next months.
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We invite you to discover the official TWINNEDbySTARS video
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Let's Get to Know our Partners
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In our previous newsletters we have introduced some of the key partners driving the TWINNEDbySTARS project. Let's continue to discover the organisations behind this collaborative effort.
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Collectivité territoriale de Martinique (CTM)
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European Boating Industry (EBI)
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In Our Community section in the website you will find a space dedicated to those enterprises who make the success of TWINNEDbySTARS possible. This section highlights members of our community and their good practices.
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Now available! We invite you to participate in the Self-Assessment Tool. This anonymous questionnaire is designed for businesses and other stakeholders related to the maritime sector to assess the performance of the sector in three areas: circularity, digitalisation and energy transition. The data collected will be analysed to identify common needs among companies in the Canary Islands, Azores, Madeira and Martinique, with the aim of creating ad-hoc trainings for each region.
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Results of the co-creation workshops
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The TWINNEDbySTARS cycle of co-creation workshops has come to an end with the last meeting in Faial (Azores), completing a series of events that took place in the four outermost regions: Canary Islands, Azores, Madeira and Martinique. These workshops have been instrumental in generating synergies between local businesses and promoting the design of novel multi-destination tourism products.
Among the proposed products is the Atlantic Starlight Adventures, an immersive concept that would blend navigation and astronomy, offering visitors a journey into local maritime history while teaching traditional star-based navigation techniques. Another key initiative under development is the Atlantic On-board Internships, which aims to provide students, researchers, professionals and enthusiasts with hands-on experience in sailing and whale watching, fostering research skills and facilitating full immersion in an organizational culture of high social and environmental responsibility. Additionally, being multi-destination products, the participating companies will see the cooperation and internationalisation capacities reinforced within the Atlantic Region.
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Results of the voting of the products
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An online voting system was activated, which saw the participation of key stakeholders from the Canary Islands, Azores, Madeira and Martinique. These regions where were these tourism products were designed. Stakeholders' evaluation of the two product proposals was carried through a survey, and using different criteria: Market and Innovation potential, Climate change action, Digitalisation and Social Responsibility. Both products received good acceptance and very close average scores. This has led to a decision of selecting both products as ideal, and to move forward launching them into the real market. The design of a brand image, commercial agreements between firms, price definition, market research, web design and advertising and much more.
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Boost Your Digital Strategy with Free AI Training
If you are in the Nautical Tourism Business and are you looking to enhance your business’s online presence, attract more customers, and streamline your digital marketing efforts, TWINNEDbySTARS can help you.
In its Capacity Building phase, the University of Las Palmas de Gran Canaria (ULPGC) is offering free, business-focused online training courses designed specifically for nautical tourism companies. These courses will equip you with practical, easy-to-implement tools to boost your marketing, customer engagement, and operational efficiency using artificial intelligence (AI) and digital strategies.
What’s in it for your business?
• Save time by automating social media content and marketing tasks
• Attract more customers with optimized digital campaigns
• Use AI-driven tools to create high-impact content and improve visibility
• Gain valuable insights into market trends and customer preferences
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Cetecima at the Atlantic Week 2024 in Bordeaux
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Patricia Solinis, international coordinator of CETECIMA, participated in the Atlantic Week 2024 in Bordeaux, France, a key event for sustainable development in the Atlantic region. Organised under the framework of the Interreg Atlantic Area Programme, the meeting brought together experts and organisations to address challenges such as climate change and energy transition, highlighting the connection with the objectives of TWINNEDbySTARS.
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TWINNEDbySTARS was presented during the presentation of the book Diminuto Planeta Azul (Tiny Blue Planet)
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The TWINNEDbySTARS project was presented last January 7th by Nautic Ocean during the presentation of the book Diminuto Planeta Azul by Javier Ares. The event included a catamaran trip, where more than 25 attendees learned first-hand about the initiative and showed great interest in exploring future collaborations. In addition, the day included a talk by Óscar Trives on how to prepare for an ocean crossing. Find out how this meeting brought TWINNEDbySTARS closer to the nautical community in the full article.
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TWINNEDbySTARS at the launch of the A3MAtlantic project
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On 29 January 2025, TWINNEDbySTARS participated in the launch meeting of the A3MAtlantic project, led by the Canary Islands Maritime Cluster and funded by the Interreg MAC 2021-2027 programme. With the aim of boosting innovation and sustainable growth of SMEs linked to the blue economy, TWINNEDbySTARS stood out as one of the sister alliances, sharing its progress in innovative and collaborative tourism. This participation reinforces the project's commitment to the blue economy and sustainable development in the maritime sector.
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In the upcoming months, TWINNEDbySTARS will focus on:
The two finalist products will undergo a structured launch process, including the development of a dedicated marketing and business plan to support its commercialisation and expansion.
The project’s Capacity Building phase is officially kicking off, starting with a series of free online training courses for nautical tourism businesses across the Canary Islands, Azores, Madeira, and Martinique, certified by the University of Las Palmas de Gran Canaria (ULPGC). The trainnings are open to any person related to the nautical sector.
The accompaniying and mentoring process dedicated to companies and regions for applying to a Starlight Certification.
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Co-funded by the European Union under Grant Agreement No 101124900. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the granting authority CINEA. Neither the European Union nor the granting authority can be held responsible for them.
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